Most social media consultants are afraid to mention the "M" word -- money. They prefer to babble industry jargon and inscrutable tech talk. Reason is, few have any experience in bricks and mortar businesses or any understanding of profitability. They offer activity... not achievement. They generate mass "likes"... not engaged audiences. They post meaningless filler... in place of smart, captivating creative.
The single most important part of social media is content. If it doesn’t inspire, amuse, inform, intrigue, challenge, comfort or amaze… it’s worthless.
This is how we roll…
VMG OPERATES IN A MANNER OUR CLIENTS LOVE -- STRAIGHTFORWARD
...understand your business is about one thing -- revenues.
...conduct business based on our code of 3Cs - Clarity, Concision, Candor.
...offer a team with proven success driving sales for major corporations.
...all original, custom work. Our creative is really creative. We mean grab-you-by-the-lapels creative.
...offer pie-in-the-sky solutions.
...obscure or confuse with tech-talk or buzz words.
...EVER use marketing-speak gibberish...words that do not exist - i.e., "ideation," "incent" or "concept" as a verb. You get the idea.
...wing it. We leave that to our "earn-as-you-learn" competitors.
...do boiler-plate anything.
1 VMG SOCIAL MEDIA CHARTER PROGRAM (12- week)
VMG works with you to identify the key elements of a successful marketing initiative, addressing vital issues, including:
• Who exactly is your target market?
• What combination of media will best reach it?
• Reducing marketing costs while increasing effectiveness.
• Is your brand well-articulated and positioned in the marketplace?
FURTHER, VMG WILL:
• Develop a unique media strategy designed to build awareness for your business.
• Sharpen your creative execution, making it more clear and persuasive.
• Create and/or expand your social media community using global networks like Facebook, Twitter and LinkedIn.
• Craft a unique and consistent voice and personality for your company within social media, building a vibrant base of fans/customers.
2 VMG RETAINER
VMG is "on-call" to get your campaign up and running. The retainer includes:
• Weekly strategic conference with VMG Managing Partners.
• Access to VMG full-suite of services and consultation with department heads.
• Media planning, negotiation and placement.
• Unique content creation, constantly refreshed, for all platforms including: Facebook, Twitter, LinkedIn, blogs, video and print
• Optional custom advertisements and promotions designed for specific products, services, sales or seasons.