Beam us up, Scotty!

Bruce McArthur Social Media, Tweets, Twitter

He’s 80                                                              He’s 5
Last week saw the birthdays of William Shatner and Twitter. Known as the Priceline pitchman, Sgt. TJ Hooker, Deny Crane (Boston Legal) and most recently, Ed from $#*! My Dad Says –  the sitcom inspired by Twitter – Shatner has come full circle – and then some.
Shatner will always be synonymous with Star Trek, the TV series that conceptually spawned much of the tech we today take for granted. Wasn’t that a Bluetooth in Lt. Uhura’s ear? Kirk’s “communicator” looked a lot like any flip-phone. Was U.S. Air Force  stealth technology inspired by the Enterprise’s “cloaking device?”
When Kirk first flipped open his communicator and said beam me up, Scotty, we somehow assumed such futuristic gizmos would be operated exclusively by high ranking officers in Starfleet Command. Who would have guessed their devolution from voice – with its infinite spectrum of tone and vocabulary – to the confines of text, and a paltry 140 characters at that? Who would have further imagined these compact marvels would find themselves in the hands of the likes of Ashton Kutcher, who would use them to apprise his 6.5 million followers of his every synaptic event.
In a recent 96-hour span, Kutcher’s tweets ranged from excited to announce my new @popchips (now he’s hawking salted snacks?) to Rock the Relief run for Japan! Thanks for the commercial message, AK. And your concern. You’re dismissed. And by the way, thanks to your efforts, we exclusively use, endorse and promote… Canon cameras.

Don’t get us wrong. We dig Twitter and its wonderfully exploitable features as a marketing tool. And we dig Shatner – here’s one reason why…

Happy birthday, Bill.

While we’re reminiscing about Star Trek, which Lt. Uhura do you prefer – the original or newest? 
1966-1969                               2009
Let us know.

LARRY BLEIDNER