I alternately love (or hate!) Facebook, Twitter, LinkedIn and any number of other social sites depending on that day’s announcements.
Today it’s Facebook. At last week’s f8 conference, they unveiled new tools allowing third party sites to embed Social Plugins, for example a “Like” button. This will allow visitors to share what they “Like” on their profiles and recommend the content to others. Of the announced plug-ins, I like this the most. I guess I like Like.
Anyway, this seems pretty big to me. Now any retailer, particularly small businesses where networking and word-of-mouth marketing are so important, will receive a direct, real-time benefit if they offer a positive end-user experience. A person comes to their site, likes the content/experience, and with one click, shares that with their friends on Facebook.
Here is how one of the big guys plans on taking advantage of this:
Levi’s Pounces On Facebook Plugins by Sarah Mahoney, Friday, April 23, 2010
Embeding the code on your website is fairly simple. It is only a matter of copy/paste. We all know how to do that. In fact, I have just added a “Like” button on the right. Trust me, if I can do it, so can you!